Guides · Free
How to actually do it. Without the marketing-speak.
Seven evergreen guides on the questions buyers actually have before hiring an agency. Choose, brief, budget, measure, evaluate. Honest framing — we tell you when we're NOT the right fit too.
Buyers rarely fail because they picked a bad agency. They fail because they didn't scope the work clearly, set a realistic budget, or know how to evaluate whether their current marketing is actually working. These guides are written for the moment before you hire anyone — what to ask, what to compare, what to budget, what to look for in monthly reporting, and how to spot the warning signs early.
Each guide pairs the strategic framework with a fully filled-in worked example from a Kerala buyer's perspective. You leave knowing not just what to do, but how the conversation should sound, what the next 30/60/90 days should look like, and where the standard agency promises are actually defensible. We don't pretend Adsomia is the answer in every guide — we'll point you elsewhere when the fit isn't right.
5-step guide
How to choose an SEO agency in Kerala
Choosing an SEO agency in Kerala comes down to five things: technical competence, transparent reporting, content quality, ethical link earning, and HEO awareness. Most agencies fail on at least two of these — knowing what to test for filters them out fast.
Read guide →
5-step guide
How to evaluate an HEO (Hybrid Engine Optimization) partner
Few agencies do HEO well in 2026 because it requires SEO + AI search + structured data + content + technical implementation under one roof. The evaluation comes down to four tests: methodology clarity, AI test results they can show you, schema fluency, and pricing transparency.
Read guide →
5-step guide
In-house marketing team vs agency — how to choose
The right answer depends on your stage, budget, and what specific work needs doing. Below ₹5L/year marketing spend, agencies are almost always better. Above ₹50L/year, in-house often wins. The middle ₹5-50L range is where most decisions get made.
Read guide →
5-step guide
How to set a marketing budget for a small business
Most Kerala SMBs underspend on marketing (5-8% of revenue) when they should be at 10-15% if growing. The right budget depends on growth stage, gross margin, and competitive context — not industry averages.
Read guide →
5-step guide
How to measure marketing ROI for an SMB
Marketing ROI is hard because attribution is messy and time lags exist. The cleanest approach: pick 3-5 metrics that map to your business model, baseline them before any engagement starts, and re-measure on a fixed cadence regardless of what's happening week-to-week.
Read guide →
6-step guide
How to brief a marketing agency (the right way)
Bad briefs produce bad work. The right brief covers six things: business context, the specific problem to solve, the audience, the success metric, the budget range, and the timeline. Most briefs miss at least three of these — and the work suffers.
Read guide →
4-step guide
HEO Score vs traditional SEO score — what's the difference?
Traditional SEO scores measure Google ranking factors. HEO Score adds AI engine visibility, answer engine readiness, and structured-data completeness. A site can score 80 on traditional SEO and 40 on HEO — and lose to a competitor who's the opposite.
Read guide →
Don't see your question?
WhatsApp our team with the question. If it's a common one, we'll write a guide for it.