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The HEO Checklist. 32 factors, scored.
12-page printable PDF. The same audit framework Adsomia uses on every paid client engagement — open and free for you to run on your own site this afternoon.
12 pages · 114 KB · v1.0 · May 2026
THE COMPLETE 32-FACTOR AUDIT
The HEO
Checklist.
Hybrid Engine Optimization, scored.
v1.0 · May 2026 · adsomia.com
BY HASSAN RAWTHER
Founder, Adsomia
Cover page preview
What's inside
12 pages, no fluff.
- Cover + 'What is HEO?' explainer (2 pages)
- How to use the checklist (1 page)
- 32 factors organised into 5 groups — each with weight, what to check, why it matters, fillable checkbox (8 pages)
- Scoring grid: 5 bands (0-29 / 30-49 / 50-69 / 70-84 / 85-100), per-group totals fillable
- What next — DIY / use our free tools / get the paid HEO Audit
- Hassan's signature note + WhatsApp
How to use it
Walk through it once. Then prioritise 3.
Step 1
Walk through end to end
Don't skip ahead. Each group builds on the previous one.
Step 2
Tick boxes you genuinely pass
'Sort of' is 'no.' Either it's there, working, and measurable — or it's not.
Step 3
Total your score
Each factor has a point weight. Add them up.
Step 4
Pick top 3 unchecked
Start with the heaviest unchecked items — most leverage. Most sites can move 20-30 points in 4-6 weeks just by fixing 3-5 high-weight factors.
Want us to run it for you?
HEO Audit & Roadmap.
We audit all 32 factors on your site, hand you the written report, walk you through it on a 60-min call, and ship a 90-day execution roadmap.
Marketing is the work.
Digital is just our medium.