HEO Baseline Report
Current state across all three surfaces — rankings, AI mentions, snippet ownership, competitor benchmark, target prompts list. Delivered in week 2.
Hybrid Engine Optimisation (HEO)
Be cited everywhere your buyers actually search.
Search isn't just Google anymore. Your buyers ask ChatGPT, scroll Perplexity, listen to AI Overviews. HEO is Adsomia's flagship service for being found across every search surface that matters — Google, AI assistants, and answer engines, planned and delivered as one programme.
Three search surfaces. One programme.
Three search surfaces matter today. SEO targets Google. GEO targets AI assistants — ChatGPT, Claude, Perplexity, Gemini, Copilot. AEO targets featured snippets, People Also Ask, AI Overviews, voice search. Most agencies still sell only SEO. A few have started talking about GEO and AEO. Almost nobody runs all three as a single programme. We do — because they're not separate budgets, they're a single feedback loop. Strong SEO ranks pages, AI engines see ranked pages and cite them. Strong AEO wins featured snippets, AI engines cite snippet sources verbatim. Strong GEO drives branded searches in Google, which improves SEO. Treat them as one HEO programme, and they compound. Treat them as separate, and you lose 40% of the work.
How we deliver HEO — five phases, twelve months
HEO is sequenced for compounding effect. Phases 1-2 are setup; phases 3-5 run continuously.
- 01
Discovery (weeks 1-2)
Goals workshop, target prompt definition, competitor mapping across all three surfaces, baseline measurement of current rankings + AI mentions + snippet ownership. Deliverable: HEO Baseline Report.
- 02
Foundation (weeks 3-6)
Schema markup implementation, on-page optimisation, entity consistency rollout (Crunchbase, LinkedIn, Clutch, GoodFirms, AmbitionBox), FAQ block creation, performance + technical SEO fixes.
- 03
Citation seeding + content cadence (months 2-12)
Directory submissions, sustained Reddit + Quora answers, weekly cluster-aligned blog posts, monthly comparison content, quarterly PR pitches. The work that moves AI visibility.
- 04
Authority content (months 3-6, then annual)
Original research piece, pitched to publishers (Inc42, YourStory, MediaNama). Distributed via LinkedIn long-form, Medium, podcast circuit. The earned-media flywheel.
- 05
Re-test + optimise (quarterly)
Re-run the AI prompt test (15-30 prompts × 5 engines), Search Console performance review by cluster, schema enhancement check, kill underperforming work, double down on winners.
What you get
Ten deliverables across the engagement, each tied to specific HEO outcomes.
Foundation Pass
Schema implemented, FAQs added, on-page basics fixed, entity consistency rolled out — checklist with proof, delivered in week 6.
Monthly performance report
Search Console + AI mention tracker + snippet ownership + content shipped + citations earned, sent monthly.
Quarterly HEO review
Deep review across all three surfaces; AI prompt re-test results; strategic recommendations for next quarter.
Annual research piece
Original research report (downloadable PDF) plus distribution to publishers — earns backlinks and AI citations.
Schema implementation code
Production-ready JSON-LD shipped to your site. Source of truth, no hardcoded duplication.
Content (cluster-aligned)
Cluster pillars + supporting blog posts + service / industry / location landing pages — written, optimised, shipped.
Citation seeding
Verified profiles on directories (Clutch, GoodFirms, Crunchbase, etc.), monthly Reddit/Quora answer log.
Comparison + listicle content
"X vs Y" comparison pages and listicle outreach pitches — the highest-leverage AI citation content.
Quarterly AI prompt test
15-30 target prompts × 5 engines, logged with mention rate, position, sentiment — your AI visibility scoreboard.
Pricing — three tiers
Six-month minimum engagement. HEO compounds slowly — three months produces nothing measurable. We don't take 3-month engagements because they're set up to disappoint.
HEO Tier
HEO Starter
₹25,000 / month
Best for: Single-industry, single-city programmes for Kerala SMBs entering the AI-search era.
SEO foundation + schema + basic GEO + 4 blog posts/month. Monthly + quarterly reporting. Minimum viable HEO.
Get a quoteHEO Tier
HEO Growth
₹50,000 / month
Best for: Mid-market businesses needing all three search surfaces covered together.
Up to 3 industries, multi-city expansion. Full SEO + full GEO + full AEO. 8 posts/month, 1 comparison page/month, annual research piece, quarterly AI re-test.
Get a quoteHEO Tier
HEO Authority
₹1,00,000 / month
Best for: Established brands defending position against AI-search erosion at scale.
Unlimited industries, pan-India presence. Dedicated strategist, weekly cadence, 12+ posts/month, monthly research/data piece, quarterly press placements.
Get a quoteFrequently asked questions
Yes. SEO targets Google. HEO targets every search surface — Google, AI assistants (ChatGPT, Claude, Perplexity, Gemini, Copilot), and answer engines (featured snippets, People Also Ask, AI Overviews, voice). HEO includes SEO as one of three layers. If you only do SEO, you're missing 30-50% of where buyers search now.
Ready to be found everywhere?
Start with a free HEO baseline test. We'll run the 15-prompt AI visibility check on your brand across ChatGPT, Claude, Gemini, Perplexity, and Copilot — and send you the results. No commitment.
