OUTCOME · LEADERSHIP
Be Led.
You need senior marketing leadership. You can’t justify a full-time CMO yet. Hassan and the Adsomia leadership team plug in fractionally — strategy, hiring calls, vendor management, monthly cadence.
Founding price reverts to list after first 25 customers · or end of Q1 2026
Success looks like this.
Founder freed from weekly marketing decisions. Marketing team running predictable monthly cadence with measurable outputs.
Founder hours
−5–8/wk
marketing decisions removed from founder’s plate
Predictable cadence
Monthly
marketing reviews, planning, pipeline meetings on a schedule
Team performance
Measurable
every team member has clear KPIs + monthly review
What we ship.
Concrete deliverables, not vague promises. Every Be Led sprint includes:
- 8–12 hours/week of fractional CMO time (Hassan or senior team member)
- Monthly strategy + planning meeting with founder
- Bi-weekly marketing team operating cadence (standups, reviews, decisions)
- Vendor + agency management (we manage your other agencies if you have them)
- Hiring strategy + interview calibration when you’re scaling the team
- Monthly board-ready marketing report tied to revenue + pipeline
How the sprint runs.
Time-to-value: Process up in 30 days. Team performance lift in 60–90 days. Sustained outcomes thereafter.
Week 1–2
Charter
Discovery with founder + team. Written charter: what we own, what you own, what’s shared. Monthly cadence calendar agreed.
Month 1
Operating cadence
Bi-weekly team operating cadence in place. Monthly review structure live. Vendor relationships rationalised.
Month 2–3
Performance
Team KPIs locked. Marketing report format finalised. Founder fully off weekly marketing decisions. Strategic projects identified for quarter 2.
Quarter 2 onward
Compounding
Sustained monthly cadence. Quarterly strategy refresh. Hiring + scaling support as needed. Exit planning starts at month 9.
Services that ladder up to Be Led.
You can buy any of these standalone. Or buy the outcome and let us decide which to deploy and when.
What we won't do.
Saying what we won't do is how we earn the right to be specific about what we will. Be Led-specific:
- Take on Be Led for businesses without an in-house marketing person — we lead, we don’t execute solo (different outcome).
- Replace your existing marketing leadership without a clear handover plan agreed up front.
- Run on undefined scope — every engagement starts with a written charter listing what we own, what you own, what’s shared.
- Stay forever — we plan our exit from day 1. Most Be Led engagements run 9–18 months, then transition to in-house full-time CMO.
Common questions.
If yours isn't here, ask us directly.
Who actually leads the engagement — Hassan or someone else?
Either Hassan personally (founders ₹5Cr+ revenue typically) or a senior Adsomia leader. The relationship is named in the charter; you know who you’re working with.
What does 8–12 hours/week actually look like?
Roughly: bi-weekly 90-min team operating session, monthly 90-min founder strategy session, ad-hoc Slack/WhatsApp during the week, plus async work on plans, hiring, vendor calls. Time tracked transparently.
Why a 3-month minimum?
First month is mostly observation + charter. Real change starts month 2. Anything shorter than 3 months and we’d be doing onboarding without delivering value.
Can Be Led work alongside Be Found / Bought / Chosen?
Often does — we run the strategic layer while one of the execution sprints handles a specific outcome. Usually saves the cost of one full-time hire.
Why ₹1.65L/mo instead of ₹2.5L?
Founding-client offer. Reverts to list after first 25 Be Led customers OR end of Q1 2026.
Marketing is the work.
Digital is just our medium.
Ready for Be Led?
30-minute discovery call. We scope the sprint, confirm fit, and ship the engagement letter inside 48 hours.
Other outcomes
Or, if you're still deciding, take the 2-min decision quiz.