How to choose an SEO agency in Kerala

The steps

How to do it.

1. 1

   Ask for a free quick audit before committing

   Any agency worth hiring should be able to scan your site in 60 minutes and tell you 5 specific things to fix. If they need 'a paid audit' before saying anything useful, walk away. Reputable agencies use free tools (like our HEO Checker) to show competence first.

2. 2

   Check their own SEO

   Search their agency name + their primary service in Google. If they don't rank for their own keywords, they're not going to rank you for yours. Then check if AI engines cite them when you ask category questions — that's the 2026 bar.

3. 3

   Verify their case studies

   Ask for three named case studies. Call or email two of the named clients yourself. Genuine references take this seriously; fake or paid 'case studies' fall apart at this step.

4. 4

   Audit their content samples

   Ask for two pieces of content they've published recently — not for you, for their own brand or other clients. Read them. If they're AI-generated, keyword-stuffed, or full of marketing-speak, that's what they'll produce for you too.

5. 5

   Get the scope in writing

   Refuse any engagement without a written scope. The scope should specify: deliverables per month, KPIs tracked, what's NOT included, how price changes if scope changes. Vague scopes are how agencies pad hours.

Red flags

What to avoid.

• ×Guarantees specific Google rankings (impossible to guarantee — anyone who does is lying)
• ×Recommends buying backlinks from a network they 'have access to' (PBN — Google catches these and penalises them)
• ×Won't show you sample content briefs or sample reports
• ×Pricing is dramatically below market (₹5K-10K/month) — they're either cutting corners or running a content farm
• ×Doesn't ask about your business goals before pitching SEO — they're selling SEO not solving your problem
• ×Reports are full of vanity metrics (impressions, reach) without leads or revenue attribution

Questions to ask

What to ask before signing.

• What's the breakdown of how my budget gets spent — labour vs tools vs sub-contracted work?
• Show me the most recent monthly report you sent another client (anonymized is fine)
• What's your approach to AI search engines (ChatGPT, Gemini, Perplexity, Claude)?
• What would you NOT do for me, even if I asked? (Tests their ethical line)
• Who actually does the work — and what's their experience? (Watch for senior bait + junior switch)
• If we end the engagement after 6 months, what do I own / take with me?

Where Adsomia fits

Our honest take.

Adsomia is a Trivandrum-based marketing brand offering SEO as part of our HEO methodology (Hybrid Engine Optimization = SEO + AI search + answer engines). Our SEO retainers start at ₹55K/month (founding offer) with a 6-month minimum. If your budget is below ₹50K/month, we'll usually recommend doing it in-house with our free HEO Checker + Checklist PDF — and we'll point you toward smaller Kerala agencies we trust.

• SEO services→
• HEO methodology→
• Free HEO Checker→
• Pricing→

Common questions

FAQs.