Website Content Planning services in Kerala

Before building a new site, before redesigning an existing site, or before launching a major content programme. The work answers: what pages should exist, what query each one should target, what content needs to be written, what CTAs convert. Without this work, sites typically launch with content gaps + wrong-query targeting + weak CTAs that all need expensive retrofit later.

Real ranges. Freelancer content planning: ₹15-35K (basic sitemap + suggested topics). Agency-grade content planning: ₹40K-1.5L depending on site scale + research depth. Adsomia's founding offer ₹42K (₹65K list); startup tier ₹25K for sites under 15 pages.

Different lens. Website Architecture (₹55K founding) is technical — URLs, schema, internal linking, sitemap. Website Content Planning (₹42K founding) is editorial — what content goes where, target queries, CTAs. They overlap (architecture decisions affect content + vice versa) but the work emphasis is different. Bundle both at scope sign-off if you want full coverage.

Yes — keyword + intent research is core to the engagement. We map your buyer journey to query patterns at each stage (awareness, consideration, decision), then assign queries to specific pages with primary + secondary + supporting query relationships. Topic-cluster strategy + competitive analysis included.

2-3 weeks for typical sites. 4-5 weeks for larger sites or content-heavy programmes. Phase 1: discovery + existing-content audit (1 week). Phase 2: IA + query mapping (1 week). Phase 3: per-page content outlines + handover (1 week). Slower than 3 weeks usually means scope creep into copywriting territory (that's a separate engagement).

No — content planning is the upstream engagement; copywriting + content production is downstream. We hand over outlines + briefs that your in-house team, freelancers, or our /services/copywriting + /services/content engagements can execute. The work products are blueprints, not finished pages. Bundle copywriting alongside if you want execution included.

Before. Content planning at build-time costs 1×; retrofitting content into a site that's already designed costs 3-5× (because design + dev rework). The clean sequence: Website Content Planning → Website Architecture → /services/web-development → /services/copywriting → launch. Many clients commission the first three as a bundle from us.

Often yes — if the conversion problem traces to wrong-query targeting + weak CTAs + missing content (vs design or technical problems). We audit your existing pages, identify where queries + intent + CTAs are misaligned, and ship a planning document that your team or ours can execute against. Pre-redesign audit + content planning is one of the higher-ROI engagements we run.