Brand & Identity
Startup Brand Kit services in Kerala
Productized brand identity for early-stage startups.
“How do I get a productised brand identity package — logo + colour + typography + applications — without paying for a full custom branding engagement?”
What we promise
Success metric.
Productized brand identity (logo, palette, type, application templates) delivered in 3 weeks, ready for handover.
Deliverables
What we ship.
- Logo design — 2-3 direction explorations, refined to final lockup + variations
- Colour palette — primary, secondary, accent colours with usage rules
- Typography system — heading + body + accent typeface pairings
- Application templates — business card, letterhead, email signature, deck cover, social profile graphics
- Brand guidelines (12-16 pages) — logo usage, colour values (hex + RGB + CMYK), type system, do's + don'ts
- Full file pack — Figma source, vector + raster exports, web + print resolution variants
- 60-min handover session — your team trained on applying the brand consistently
Where this fits
Startup Brand Kit ladders up to Be Built.
You can buy Startup Brand Kit standalone. Or buy the outcome and let us decide which services to deploy and when.
Boundaries
What we won't do.
Specific to Startup Brand Kit:
- Include naming exploration — that's full Startup Branding (₹2.95L founding). Bring your own name.
- Take 6-8 weeks to ship what 3 weeks can deliver. Productized means productised.
- Promise a custom-strategy depth that justifies the standalone Brand Strategy (₹1.65L founding) engagement. This is identity work; strategy is upstream.
Universal to every Adsomia engagement:
- Use black-hat tactics — link farms, PBNs, fake reviews, content cloaking.
- Generate AI-spam content. Every page is written or edited by a human on our team.
- Send vanity-metric reports. We report on leads, qualified pipeline, revenue.
- Take on work outside our actual capacity — we'll tell you upfront if we're full.
Common questions
About Startup Brand Kit.
How is Startup Brand Kit different from full Startup Branding?
Brand Kit: productised, 3-week, identity-only (logo + colour + type + applications), ₹1.25L founding. Full Startup Branding: custom, 6-8 weeks, includes positioning + naming exploration + strategy + identity + extended application library, ₹2.95L founding. Pick Brand Kit if positioning is clear + you have a name; full Branding if positioning itself is part of the question. Many businesses graduate Brand Kit → full Branding 12-18 months later as scale warrants.
How much does Startup Brand Kit cost?
₹1.25L founding offer (₹2L list). One-time engagement, 3-week delivery, complete handover. No naming work included (add ₹95K for standalone naming if needed). Compared to freelance logo design (₹15-50K, no system) and full branding (₹2.95L+), this is the productised middle option for early-stage businesses that need real identity work without full-branding scope.
What's actually included in the brand kit?
Logo (2-3 direction exploration, refined final lockup, multiple variations — horizontal, stacked, icon-only, monochrome). Colour palette (primary + secondary + accent with hex + RGB + CMYK values). Typography (heading + body + accent typeface pairings with size + weight rules). Application templates (business card, letterhead, email signature, deck cover, Instagram + LinkedIn + Facebook profile graphics). Brand guidelines (12-16 page PDF). Complete file pack (Figma + AI + EPS + PNG + JPG + SVG). 60-min handover training.
Will my team be able to extend the brand themselves?
Yes — that's the deliberate design of the engagement. We hand over Figma source files + brand guidelines + application templates so your team can extend the identity to new contexts (new social platforms, new product launches, new collateral) without coming back to us for every piece. The 60-min handover session covers this directly.
How long does Startup Brand Kit take?
Honest timing. Week 1: discovery + brief + initial logo explorations. Week 2: refined logo + colour + typography system. Week 3: applications + guidelines + handover. Faster than 3 weeks usually means corners cut on iteration; slower usually means scope creep into full-branding territory.
Do I own the brand kit after delivery?
Yes — full ownership transfers. Logo, palette, typography, application templates, source files — all yours indefinitely across all uses. We retain the right to feature selected work in our portfolio (with client permission, never anonymised). Trademark filings are your legal counsel's responsibility — we provide trademark-filing-ready vector files.
What if I need more applications later — packaging, signage, OOH?
Available as separate engagements. Brand Kit covers the standard digital + basic-print applications. Specialised applications (product packaging, retail signage, OOH artwork, vehicle wraps) can be added at per-piece pricing. We typically scope ongoing application work as part of /services/graphic-design retainers (₹39-95K/month founding) for clients that need consistent design output post-Brand-Kit-launch.
Should I start with Brand Kit or go straight to full Startup Branding?
Brand Kit when you have product-market fit + a confirmed name + clear positioning. Full Startup Branding when positioning itself is unclear, or naming hasn't been finalised, or you're entering a category requiring strategy work before identity. Both are valid entry points; the choice depends on what stage of brand-clarity you're in. We diagnose honestly on the discovery call.
Related
Read next.
Marketing is the work.
Digital is just our medium.
Want to talk about Startup Brand Kit?
30-min discovery call. We confirm fit, send a written scope inside 48 hours, and start work the week after.