Content & Distribution
Social Media Management services in Kerala
Strategy, calendar, content, community.
“How do I run social media that actually builds brand and pipeline, not just keeps the feed looking active?”
What we promise
Success metric.
Posting cadence 100% on plan. Follower growth + engagement up 30%+ within 90 days. Community response time <4 hours during working hours.
Deliverables
What we ship.
- Brand voice + visual style guide for social (calibrated to your existing brand if you have one)
- Monthly content calendar with platform-specific creative (Instagram Feed + Stories + Reels, LinkedIn, Facebook, sometimes X)
- Static post designs + carousel posts + Reels (8-12 per month standard)
- Captions in brand voice + relevant hashtags + posting schedule optimised to your audience
- Community management — comment + DM response, query handoff to sales team where relevant
- Monthly analytics report — reach, engagement rate, follower growth, top-performing content
- Quarterly strategy refresh based on what's working + what isn't
Where this fits
Social Media Management ladders up to Be Chosen.
You can buy Social Media Management standalone. Or buy the outcome and let us decide which services to deploy and when.
Boundaries
What we won't do.
Specific to Social Media Management:
- Buy followers, engagement, or fake comments. Inflates vanity metrics; loses you trust + algorithmic reach.
- Post for the sake of posting. If a week has no story worth telling, we say so and skip rather than fill with filler.
- Use AI-generated content with no human editor layer. The audience can tell, and the algorithm increasingly can too.
Universal to every Adsomia engagement:
- Use black-hat tactics — link farms, PBNs, fake reviews, content cloaking.
- Generate AI-spam content. Every page is written or edited by a human on our team.
- Send vanity-metric reports. We report on leads, qualified pipeline, revenue.
- Take on work outside our actual capacity — we'll tell you upfront if we're full.
Common questions
About Social Media Management.
How much does social media management cost in Kerala in 2026?
Real ranges. Freelancer (1 platform, 8-12 posts/month, basic engagement): ₹10-25K/month. SMB-tier agency (2-3 platforms, 15-30 posts, full-service community management): ₹25-60K/month. Mid-market (multi-platform + paid amplification + analytics depth): ₹60K-1.5L/month. Adsomia's founding offer is ₹36K/month (₹55K list), ₹22K/month startup tier.
Which platforms should my business be on?
Default Kerala SMB stack: Instagram (always) + LinkedIn (for B2B / professional services) + Facebook (for older + family-segment audiences). Optional: YouTube (if you can produce video monthly), X / Twitter (rarely worth the effort for Kerala SMBs unless you have a senior voice already there), Pinterest (D2C visual categories), TikTok (youth + entertainment-adjacent brands). The honest answer: 2-3 platforms run well > 5-6 platforms run badly. We help you pick.
How many posts per month is the right cadence?
Depends on platform + scale. Instagram: 12-20 posts/month (3-5 reels + 6-10 carousels + 4-6 stories per week). LinkedIn: 12-20 posts/month for B2B (mix of executive ghostwriting + brand posts + thought-leadership). Facebook: 8-15 posts/month. YouTube: 4-8 long-form/month + reels feeding into shorts. The biggest mistake we see is posting too much across too many platforms — quality compounds, quantity dilutes.
Do you handle paid social, or just organic?
Both, scoped separately. Social Media Management (this service, ₹36K founding) is organic-focused. Social Media Marketing (₹45K founding) and Meta Ads (₹58K founding) handle the paid layer. Most clients run both — paid amplifies organic content; organic builds the audience paid retargets. The right answer for most Kerala SMBs is a 60-40 paid-organic split by spend, with the same creative feeding both.
Will you write captions in Malayalam or Manglish?
Yes. Our team writes Malayalam + Manglish in-house, calibrated to your audience. For Kerala consumer + F&B + retail accounts, Malayalam + Manglish captions outperform English 2-4× on engagement. For B2B + IT services + global-facing brands, English is the working language. Bilingual posts (Malayalam hook + English context) work well for crossover audiences.
How do you handle community management — comments, DMs, queries?
Three layers. (1) Standard engagement — likes, friendly replies, hashtag engagement; covered in the standard retainer. (2) Customer service queries — qualifying questions, basic info responses; we handle with brand voice + escalate complex queries to your team. (3) Sales-qualified queries — buyer-intent messages get handed off to your sales team with full context, typically via WhatsApp Business or your CRM. Response time benchmark: <4 hours during working hours.
How long until social media management shows real results?
Posting cadence + audience growth: visible from month 1. Engagement rate improvements: month 2-3 as the audience learns what to expect from your feed. Material follower growth (30%+): month 3-6 with consistent posting + paid amplification. Sales attribution from social: harder to measure but visible from month 6+ as the audience becomes warm enough to convert from social-sourced traffic. Sporadic posting kills the compounding; consistency is the lever.
Do you do influencer marketing as part of SMM?
Influencer marketing is a separate service — see /services/influencer-marketing for the standalone scope (we ship Pani Kittum + Aliya's-style creator programmes there). SMM is the in-house brand voice + posting cadence; influencer marketing is the external creator partnerships layer. Some clients run both; some run one or the other. Different playbooks, different budgets.
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Want to talk about Social Media Management?
30-min discovery call. We confirm fit, send a written scope inside 48 hours, and start work the week after.