Performance Marketing
Meta Ads services in Kerala
Facebook and Instagram advertising.
“Can you run Facebook and Instagram ads that actually convert — and not waste my budget?”
What we promise
Success metric.
CPA drops by 35%+ vs your previous 60-day baseline, or we credit the next month.
Deliverables
What we ship.
- Account audit + restructure (CBO, audiences, placement strategy)
- Creative production: 6-10 creatives in week 1, refreshed monthly
- Pixel + Conversions API setup + verification (server-side tracking)
- A/B testing framework (creative, audience, copy)
- Retargeting funnel (warm + cold + re-engagement audiences)
- Weekly reports tied to leads/sales
Where this fits
Meta Ads ladders up to Be Bought.
You can buy Meta Ads standalone. Or buy the outcome and let us decide which services to deploy and when.
Boundaries
What we won't do.
Specific to Meta Ads:
- Run cold-audience ads without warm-audience retargeting in place.
- Mass-clone winning creatives across audiences — each audience needs its own.
Universal to every Adsomia engagement:
- Use black-hat tactics — link farms, PBNs, fake reviews, content cloaking.
- Generate AI-spam content. Every page is written or edited by a human on our team.
- Send vanity-metric reports. We report on leads, qualified pipeline, revenue.
- Take on work outside our actual capacity — we'll tell you upfront if we're full.
Common questions
About Meta Ads.
What's the minimum ad spend?
₹50K/month for Meta-only. Below that, the Meta algorithm can't optimise effectively.
Do you handle creative production?
Yes — 6-10 ad creatives in week 1, refreshed monthly. Includes static + video + carousel.
Instagram vs Facebook — which works better for my business?
Depends entirely on your buyer. Instagram skews younger (18-35 dominant), visual-first, premium-product + lifestyle + D2C + fashion + F&B. Facebook skews older (35-65 dominant), text-tolerant, real-estate + healthcare + B2B + family-services. Most Adsomia engagements run both in parallel with different audience splits + creative variants because the same product often sells differently across the two.
What's a good Meta Ads CPL in 2026?
Real ranges. B2B SMB Kerala: ₹500-2,500 per qualified lead. D2C consumer: ₹50-500 per qualified lead. Premium-segment retail (₹50K+ AOV): ₹2,500-10,000 per qualified lead. Real estate: ₹2,500-15,000 per cost-per-site-visit (the right metric for real estate, not CPL). Anything materially below these in your category is usually loose qualification — leads that won't convert. Tighter qualification = higher CPL but materially higher close ratio.
Does Meta Ads still work after iOS 14+ tracking changes?
Yes, with adjustments. iOS 14+ killed pixel-level attribution for a chunk of users; Meta responded with Conversions API (CAPI), aggregated event measurement, and modeled conversions. Adsomia ships CAPI integration as standard on every Meta engagement — server-side event tracking restores attribution that pixel alone misses. The accounts that struggle with Meta post-iOS-14 are the ones still relying on pixel-only setups.
Should I run lookalike audiences or interest-targeting?
Both, in sequence. Phase 1 (first 2-4 weeks): interest + behaviour-based audiences to build initial conversion data. Phase 2 (week 4+): lookalike audiences seeded from converters captured in Phase 1. Lookalikes work better when you have at least 500-1,000 conversion events to model from — running them too early on thin conversion data produces noisy results.
What about WhatsApp Click-to-Message ads?
Yes, increasingly the highest-ROI Meta ad format for Indian SMBs. Click-to-WhatsApp drops the buyer into a WhatsApp conversation with your business (vs filling a lead form) — friction drops, conversion rates rise. We integrate WhatsApp Business API for automated qualification + sales-team handoff so the funnel doesn't break at the moment of contact. Particularly effective in real estate, healthcare, education, hospitality categories.
How do you handle Meta Ads creative testing?
4-8 new creative variants per ad set per week. Static + animated + video + carousel formats running in parallel. Hook-driven thumbnails on video creative (first 3 seconds determine 70% of completion rate). We rotate top performers out at 2-3 weeks before creative fatigue tanks CTR. Creative testing is the single highest-leverage activity in Meta Ads post-iOS-14 because audience optimisation has narrower headroom than it used to.
How is Meta Ads different from Google Ads?
Meta is interruption-marketing — buyers scrolling, not actively searching. Lower buying intent, but cheaper attention, broader audience reach, better for awareness + interest + demand generation. Google Search is intent-marketing — buyers actively searching for your category. Higher intent, more expensive per click, better for conversion + bottom-funnel capture. The right answer for most Indian SMBs is BOTH — Meta drives demand into the category, Google captures the searches Meta created.
Related
Read next.
Marketing is the work.
Digital is just our medium.
Want to talk about Meta Ads?
30-min discovery call. We confirm fit, send a written scope inside 48 hours, and start work the week after.