Influencer Marketing services in Kerala

Three layers. Adsomia management retainer: ₹35K-75K/month covering sourcing + briefing + content review + reporting for 3-6 creators. Creator fees: nano (1-10K followers) ₹2,000-8,000 per post; micro (10-100K) ₹8,000-80,000 per deliverable; macro/celeb (100K+) ₹2L-25L+ per campaign integration. Plus production fees if creators need additional content support. Typical small 4-creator Kerala campaign over 3 months: ₹1.5-3L total. Celebrity-led integrated launch: ₹10-25L+.

Depends on what you want. Nano (1-10K followers): hyper-local trust, 3-8% engagement, audiences who actually act on recommendations — best for local SMB + community trust. Micro (10-100K): broader reach with 2-5% engagement — best for category consideration + brand-build. Macro + celebrity (100K+): awareness + brand legitimacy but 0.5-2% engagement — best for category-defining launches + reach amplification. The right answer for most Kerala SMBs is 3-6 nano or micro creators in the right category, not one big-name post.

We work with Kerala-native creators on every campaign — the Pani Kittum campaign for Unlearn Academy ran with 9 Trivandrum-native creators (Maheen Machan, Gayathri, Abin S Lora, Shifin Shihab, Ente Trivandrum, Trivandrum OFC, Poornima Rani, TVM Daily, TVM Onmind). We don't maintain a fixed roster (that creates conflicts of interest); we source per-campaign based on category + audience match. Our active sourcing pool covers 200+ Kerala creators across categories.

Three layers. Leading indicators: engagement rate per creator (benchmarked against creator's own organic average, not industry averages), reach, save + share rates, comment quality. Mid-funnel: UTM-tracked clicks from creator content to your site, time-on-site, page-depth. Lagging: qualified leads, promo-code redemptions, attributed sales where the channel allows. We report all three weekly during a campaign and tie everything back to a campaign-level ROI number at close.

Yes. The Aliya's Pallimukku Kollam launch ran with Bhavana Menon as named brand ambassador — negotiation, scripting, shoot day, post-event content rollout. Cine-celebrity work has different mechanics from creator work (longer contracts, higher fees, more legal layers around image rights + exclusivity); we scope it separately because the cost structure is different from standard creator engagements.

Brief written in the creator's working language. Brief includes: your brand context, key product info, the single message we need them to land, brand-safety guardrails (what NOT to say or imply), and the call-to-action / link they should include. What's NOT in the brief: specific words to use, sentence-by-sentence script, visual treatment — those are the creator's job. We review drafts for brand safety + compliance but don't redline tone. Most over-edited campaigns die because brands wrote a corporate ad and put the creator's face on it.

Yes, with the right usage rights in the contract. Default Adsomia contracts include 6-month usage rights for paid amplification + indefinite usage rights for organic re-sharing on your channels. Extended usage is available at premium creator fees. We secure rights at contract stage so there's no negotiation surprise later.