Google Ads services in Kerala

Real ranges: ₹15-30K/month is freelancer territory (don't expect serious account work). ₹30-60K/month is honest SMB-tier agency management. ₹60K-1.5L/month is mid-market with multi-campaign + analytics + landing-page optimisation. ₹1.5L+ is enterprise scope. Adsomia's founding offer is ₹58K/month (₹90K list), ₹36K/month startup tier. Plus your ad spend separately.

Flat retainer for accounts under ₹1L/month ad spend (% model produces too-small fees that don't justify quality work). Hybrid base + % for accounts over ₹1L spend (rewards growth — your fee scales as the spend that's working scales). % only for accounts above ₹3L/month spend where the % math produces a real fee. We default to flat for SMB, hybrid for mid-market.

Real Kerala ranges. B2B SMB: ₹500-2,500 per qualified lead. D2C consumer ecommerce: ₹100-500 per acquisition. Real estate: ₹2,500-15,000 per site visit (the right metric). Premium services (legal, financial, premium healthcare): ₹2,500-10,000 per lead. Anything materially below these in your category usually means loose qualification or the lead won't convert.

Week 1-2: baseline data collection, fix obvious leaks. Week 3-4: first conversion-data-driven optimisations. Week 5-8: algorithm learns at proper spend levels, CPL starts trending. Month 3-6: material CPL reduction visible. Anyone promising material Google Ads efficiency gains in week 1 is misrepresenting how the algorithm learns. Quick wins (15-30% reduction in 30 days) are real on accounts with obvious leaks; structural gains take 60-90 days.

Sometimes. Performance Max is Google's automated-everything campaign type — works well for accounts with strong conversion data (5,000+ conversions historically) + clean creative + landing pages. Doesn't work well for thin-conversion-data accounts where the algorithm has nothing to learn from. We pitch PMax when the account is ready; we keep manual campaigns when it isn't. Defaulting to PMax for every account is a common mistake we see in Kerala agencies.

Yes — feed setup + Merchant Center + Shopping campaigns + Performance Max for shopping inventory. Critical for D2C ecommerce on Shopify or WooCommerce. Setup typically takes 2-3 weeks (feed audit + product data cleanup is most of the work); ongoing optimisation runs as part of the standard retainer.

Google Ads is paid clicks — instant visibility, ongoing cost, stops the moment you stop spending. SEO is organic rankings — slower to build, compounds over time, keeps working after you stop investing. The right answer for most businesses is BOTH — Google Ads captures bottom-funnel intent immediately while SEO compounds long-term. Pure-paid agencies miss the compounding; pure-SEO agencies miss the immediate revenue.

Yes — TrueView for action, in-feed video, shorts ads, and YouTube Shopping where applicable. YouTube Ads on Indian Kerala-targeted campaigns work best for awareness + interest-stage demand generation; harder to drive direct conversion than Search ads. We typically include YouTube in the channel mix when the funnel needs top-of-funnel demand, not when the priority is direct response.

Yes — and account audits are how most engagements start. Common findings on inherited accounts: untracked spend (no conversion tracking properly wired), wasted spend on low-intent keywords, no negative-keyword discipline, single-campaign for everything (instead of segmented), broken Shopping feeds, missing landing-page A/B variants. We audit free on a discovery call; if you want us to fix it, that becomes the first month of the engagement.