Performance Marketing
Email Marketing services in Kerala
Ongoing email programme — newsletter, lifecycle, broadcasts. Strategy + copy + design + send + analytics.
“How do I run email marketing that converts — not newsletters everyone deletes unread?”
What we promise
Success metric.
Open rate >= 25%, click rate >= 3%. List growth via on-site capture. Weekly send cadence maintained. Material revenue contribution from email by month 3 (typically 10-25% of total marketing-attributed revenue for D2C accounts).
Deliverables
What we ship.
- Email strategy + segmentation map at engagement start
- Branded email templates (mobile-first, 75% of Indian email opens are mobile)
- Weekly broadcast emails — newsletter + product + offer + event-driven mix
- Lifecycle flows in parallel — welcome series, nurture, re-engagement, abandoned cart, post-purchase
- Copy in your brand voice + language (Malayalam, Manglish, English depending on audience)
- List hygiene + opt-out management + sender-reputation monitoring
- Monthly performance reporting — open + click + conversion + revenue per campaign
Where this fits
Email Marketing ladders up to Be Bought + Be Chosen.
You can buy Email Marketing standalone. Or buy the outcome and let us decide which services to deploy and when.
OUTCOME · CONVERSION
Be Bought.
Traffic is coming, but not enough of it turns into revenue. We rebuild your conversion engine — paid + organic + lifecycle — so cost-per-customer drops, not just cost-per-lead.
₹2,60,000₹4,00,000See Be Bought →
OUTCOME · PREFERENCE
Be Chosen.
Buyers know you exist. They’re comparing you to alternatives — and you’re losing too often. We rebuild brand, positioning, and proof so you win the comparison.
₹2,25,000₹3,50,000See Be Chosen →
Boundaries
What we won't do.
Specific to Email Marketing:
- Send to scraped or purchased lists. Domain reputation tanks; you lose deliverability long-term.
- Run unsubscribe-hostile flows (hidden unsubscribe links, multi-step opt-out). Bad UX + legal exposure under DPDP.
- Spam-trigger subject lines (CAPS, excessive punctuation, common spam-trigger phrases) — kills deliverability.
Universal to every Adsomia engagement:
- Use black-hat tactics — link farms, PBNs, fake reviews, content cloaking.
- Generate AI-spam content. Every page is written or edited by a human on our team.
- Send vanity-metric reports. We report on leads, qualified pipeline, revenue.
- Take on work outside our actual capacity — we'll tell you upfront if we're full.
Common questions
About Email Marketing.
How is Email Marketing different from Marketing Automation?
Overlap, but different focus. Email Marketing (this service, ₹36K founding) is the ongoing campaign + broadcast + lifecycle programme — content production, sends, optimisation, reporting. Marketing Automation (₹22K/month + ₹55K setup founding) is the platform + flow infrastructure — automated triggers, behavioural segmentation, CRM integration, multi-channel orchestration. Many clients run both.
How much does email marketing cost in Kerala in 2026?
Real ranges. Freelancer (basic newsletter, 1-2 sends/month, no segmentation): ₹10-25K/month. SMB-tier agency: ₹25-60K/month. Mid-market (multi-list, A/B testing, deeper segmentation): ₹60K-1.5L/month. Adsomia's founding offer: ₹36K/month (₹55K list), ₹22K/month startup tier. Plus ESP fees billed at cost, typically ₹2K-15K/month depending on list size.
Which email platform should I use?
Klaviyo if you're D2C ecommerce on Shopify (best Shopify integration in the category). Mailchimp for very small businesses doing basic newsletters. Brevo (formerly Sendinblue) for cost-conscious mid-size lists with SMS + WhatsApp integration. HubSpot if you already use HubSpot for CRM + sales. We help you pick based on your actual list size + use cases + budget.
What's a good email open rate + click rate in 2026?
Real benchmarks. Open rate: 20-30% is healthy across most categories; 35%+ is excellent; below 15% signals list quality or deliverability problems. Click rate: 2-4% is healthy; 5%+ is excellent; below 1% signals content-relevance problems. Apple Mail Privacy Protection (MPP) inflates open rates artificially — we benchmark against your own historical performance, not just industry averages.
How often should I send emails?
Depends on category + list. D2C ecommerce: 4-8 sends/month is healthy. B2B / service businesses: 2-4 sends/month is more sustainable. Newsletter-led brands: 1-2 sends/month if the content is genuinely worth the inbox real estate. Over-sending is the #1 cause of unsubscribe spikes — when in doubt, send less + spend more time per send.
Can I segment by behaviour (abandoned cart, lapsed customers)?
Yes — that's where email marketing earns its ROI. Standard behavioural segments: new subscribers (welcome series), active buyers (retention content, cross-sell), abandoned carts (1-3 email sequence with optional discount), re-engagement (dormant 60-90 days, win-back), loyalists (top 10% by purchase frequency, VIP content). Segmented campaigns typically out-perform broadcast-to-everyone campaigns 3-5x on conversion rate.
Does email marketing comply with India's DPDP Act?
Yes — when run on opt-in lists with clear privacy notice + working unsubscribe links + appropriate data handling. The Digital Personal Data Protection Act 2023 requires explicit consent (no pre-checked boxes), clear purpose disclosure, and right-to-erasure. Adsomia ships every email programme with compliant opt-in flows + unsubscribe handling + data-deletion procedures. Buying lists or sending to unconsented contacts is what we don't do.
Will email marketing still work in 2026 with everyone on WhatsApp?
Yes — different channels, different stages. WhatsApp wins for transactional + time-sensitive + high-touch messaging. Email wins for long-form content + scheduled sequences + audiences who specifically opted in for educational content. The right answer for most businesses is WhatsApp as the primary buyer-conversation channel + email as the long-form distribution channel. Together they outperform either alone.
Related
Read next.
Marketing is the work.
Digital is just our medium.
Want to talk about Email Marketing?
30-min discovery call. We confirm fit, send a written scope inside 48 hours, and start work the week after.