SEO services · Kerala + India
SEO that covers Google and AI engines. Not just one of them.
Most Kerala SEO agencies still optimise for Google alone. In 2026, 40-55% of buyer research happens in ChatGPT, Gemini, Perplexity, and Claude. Adsomia coined HEO (Hybrid Engine Optimization) in 2024 to cover both surfaces as one workflow. Same monthly cost as standalone SEO. Materially more visibility.
Startup-tier pricing from ₹25,000/month · Founding offer ₹55,000/mo · Reverts to ₹95,000 list after first 25 customers
50+
Brands served
6
Years shipping
47
Google reviews
HEO · 2024
Methodology
The problem
Why most Kerala SEO engagements stall.
Your competitors rank above you on Google
And you don't know why. Their content isn't better, their products aren't better, but Google places them in positions 1-3 and yours sits on page 2. The cause is almost always a specific technical or content gap that an audit identifies in 2-3 hours.
AI engines never mention your brand
Ask ChatGPT or Perplexity about your category — they recommend competitors. Even when you rank #1 on Google, you're invisible to the 40-55% of buyers who now start with AI assistants. SEO alone doesn't fix this.
Your existing SEO agency reports impressions, not revenue
Monthly decks show rankings going up, traffic going up, no clarity on whether the work produces qualified leads or customers. The bill arrives; the attribution stays murky.
You can't afford ₹1L+/month retainers — but freelancers won't ship
Below ₹25K/month most agencies won't take you seriously. Above ₹1L/month is out of budget. The gap is exactly where most Kerala SMBs sit and where senior-execution scope is hardest to find.
The Adsomia approach
HEO — one methodology, four engines, shared infrastructure.
HEO (Hybrid Engine Optimization) is Adsomia's integrated practice of optimising for traditional search engines (Google, Bing), AI/generative engines (ChatGPT, Gemini, Perplexity, Claude), and answer engines (featured snippets, voice, AI Overviews) as one workflow. SEO is 8 of the 32 factors in the HEO framework — running HEO means running SEO AND adding the 24 factors that determine visibility on AI engines.
HEO covers
Adsomia HEO scope
- ✓ Google + Bing organic rankings (SEO)
- ✓ ChatGPT citation when buyers ask category queries
- ✓ Perplexity, Gemini, Claude category mentions
- ✓ Featured snippets + People Also Ask
- ✓ Voice search on Google Assistant + Siri + Alexa
- ✓ Google Business Profile + local pack rankings
- ✓ /llms.txt declaration for AI crawlers
- ✓ Wikidata QID + brand-entity recognition
Standalone SEO covers
What most Kerala agencies ship
- ✓ Google + Bing organic rankings
- ✓ Google Business Profile
- ✓ Featured snippets (sometimes)
- — No AI engine citation tracking
- — No /llms.txt deployment
- — No brand-entity signals
- — No comparison content for AI engines
- — No multi-engine reporting
See the full HEO methodology, 32-factor framework, and HEO vs SEO comparison for the full methodology.
What we ship
Every engagement, every month.
- 32-factor HEO audit on day 1, prioritised fix list ranked by leverage
- Schema markup deployed on all priority pages (FAQPage, Organization, LocalBusiness, Service)
- /llms.txt published — AI crawler identity declaration for ChatGPT, Gemini, Perplexity, Claude
- Google Business Profile rebuilt + 35+ trusted citations on Indian directories
- 12-18 long-tail question pages built around buyer intent (we research, brief, write, deploy)
- Internal linking architecture rebuilt around topic clusters — not random links
- Core Web Vitals fixes shipped to dev (LCP, INP, CLS green on mobile)
- Monthly progress report tied to actual rankings, citations, and qualified pipeline
Pricing
Three tiers. Published openly.
Founding-client pricing applies to the first 25 customers per tier. Reverts to list price after. No dark pricing, no “custom quotes”, no surprise charges.
Startup tier
₹25,000/mo
For businesses under ₹50L revenue or under 2 years old. Smaller scope, same methodology, real results.
- HEO audit (32-factor)
- Schema deployment on top 5 pages
- /llms.txt + FAQPage on key pages
- Local SEO + GBP optimisation
- Monthly progress report
- 1 long-tail content piece per month
Founding offer — most popular
₹55,000/mo
For Kerala SMBs with ₹50L-5Cr revenue. Full SEO scope, founding-client pricing for the first 25 customers.
- Everything in Startup tier
- Schema deployment site-wide
- AI engine citation tracking (4 engines)
- 4 long-tail content pieces per month
- Internal linking architecture rebuild
- Monthly call with senior strategist
- Wikidata QID submission
Full HEO retainer
₹98,000/mo
Includes SEO + GEO + AEO bundled. Most efficient if you want all 4 engines covered (Google + ChatGPT + Gemini + Perplexity + Claude).
- Everything in Founding offer
- GEO (Generative Engine Optimization)
- AEO (Answer Engine Optimization)
- Original research piece (1 per year)
- Comparison content vs named competitors
- 8 long-tail content pieces per month
- Weekly check-in
Success metric
What we promise by day 90.
Specific numbers measured in your CRM + Search Console + AI engine citation tests. If we miss any of these three by day 90, we credit the next month.
Top-3
rankings
for your top 5 priority service+location queries by day 90
3+
AI engine citations
unique queries citing your brand across ChatGPT + Gemini + Perplexity + Claude by day 90
40%+
organic traffic lift
vs prior 90-day baseline, measured in month 3 reporting
Process
90 days from kickoff to handover.
- Week 1-2
Audit + roadmap
We run the 32-factor HEO audit on your site, test AI visibility across ChatGPT + Gemini + Perplexity + Claude, and deliver a written 30+ page audit with a prioritised 90-day roadmap. By end of week 2 you know exactly what to ship and in what order.
- Week 3-6
Foundation
Schema markup deployed. /llms.txt published. GBP rebuilt + citations submitted. Core Web Vitals fixes shipped. Title tags + meta descriptions optimised on top 50 pages. The foundation work that everything else compounds on.
- Week 7-12
Content + compounding
Long-tail question pages launched in batches of 4-6 per week. Internal linking restructured around topic clusters. Monthly review responses. First AI engine citations typically appear in this window (weeks 7-10).
- End of sprint
Handover or extend
Final 30-day report. Three options: hand the engine over to your team (full documentation provided), extend into a Be Found retainer for compounding growth, or stop — the work shipped during the sprint keeps compounding for 12-18 months even without further engagement.
Recent outcomes
What clients actually said.
+47% direct bookings in 9 months · OTA dependency cut 78% → 51%
“Our margin per booking is up because we stopped paying the OTA tax on our best rooms.”
— General Manager, boutique resort
4× organic revenue in 11 months · same ad budget
“Customers find us when they search a recipe now, not just when we pay to appear.”
— Co-founder, D2C spice brand
FAQs
Common questions.
How is your SEO different from other Kerala agencies?
We coined the HEO methodology in 2024 — integrated SEO + GEO + AEO as one workflow rather than three separate retainers. Most Kerala agencies still scope SEO standalone; we ship the full 32-factor framework covering Google + ChatGPT + Gemini + Perplexity + Claude. Same monthly cost, materially more category visibility.
How long until I see results?
First wins (AI engine citations, snippet captures on long-tail queries) typically appear in 4-8 weeks. Material ranking + qualified-lead lift lands in 4-6 months. Dominant category visibility compounds through months 9-18. Anyone promising faster is either misrepresenting how the algorithms respond or using risky tactics that will rebound.
Do you guarantee specific rankings?
No, and any agency that does is misleading you. Google has 200+ ranking signals out of any agency's control. What we promise: top-3 rankings for at least 5 of your priority service+location queries, plus 3+ unique AI engine citations, plus 40%+ organic traffic lift vs prior 90-day baseline. Measured at day 90. If we don't hit it, we credit the next month.
What's the difference between Startup tier (₹25K) and Founding offer (₹55K)?
Startup tier covers HEO foundation + Local SEO for a single business — sufficient for under-₹50L revenue or under-2-years-old businesses to get visibility. Founding offer adds content production (4 pieces/month), AI engine tracking, comparison content, and senior strategist monthly call — sufficient for Kerala SMBs scaling toward ₹5Cr revenue. Both use the same 32-factor framework; the differences are content velocity and tracking depth.
Who actually does the work?
Reshma (SEO + HEO Lead, 8+ years) leads the strategy. Sruthy (Technical SEO Executive) ships the technical work. Sreekutty (Local SEO Executive) handles GBP + citations. Hassan Rawther reviews monthly. Adsomia doesn't sub-contract — every deliverable comes from our in-house Trivandrum team.
Can I cancel mid-engagement if it's not working?
Yes. 30-day notice; no early-termination fee. We commit to monthly reporting that ties spend to outcomes — if the work isn't producing, you'll see that in month 2 not month 6, and you can cancel. We'd rather lose the engagement than string you along.
Will this work if my website is small / new?
Probably yes if it's a real business with a real service catalogue. Under-15-page sites need content shipping work first; we handle that in the engagement. The startup tier is specifically scoped for early-stage businesses where the website itself needs investment alongside the SEO work.
What if I'm based outside Kerala?
We work India-wide and across the Gulf (UAE, Saudi Arabia, Qatar, Oman). The methodology is identical; pricing is the same. Adsomia is remote-first; in-person meetings available for Kerala-based clients on monthly cadence.
Get started
30 minutes. Not a sales call.
We scope what your business actually needs — which sometimes turns out to be nothing from us. Either way, you leave with a clearer picture of what to ship next. No pitch deck.
Adsomia · Trivandrum HQ · Working offices in Kochi, Attingal, Bangalore. Serving Kerala + India + Gulf. 50+ named clients including Lulu Mall, Hyatt Regency, Decathlon, Civils 360, Unlearn Academy.