ONE-TIME · Full custom branding
Startup Branding.
Full custom brand from positioning to identity. 6–8 week project.
Founding price reverts to list after first 25 customers · or end of Q1 2026
Best for
Who this is built for.
Startups, scale-ups, or post-pivot businesses who need a full custom brand identity — not a templated kit.
What we promise
Success metric.
Live brand kit + 90-day usage support; brand correctly applied across founder's LinkedIn, deck, website, and first marketing materials within 30 days of handover.
Deliverables
What we ship.
- Positioning workshop (4 hours) — narrative, audience, differentiation
- Naming exploration (if needed) — 5 directions × 4 names each
- Visual identity — logo, type system, colour, photography direction, motion principles
- Full brand guidelines doc (40–60 pages, web-readable)
- Brand kit assets (Figma + Adobe + raster + vector)
- 60-minute team training on how to apply the brand
Boundaries
Not included.
Setting clear boundaries up front. If you need any of these, we'll point you to the right Adsomia package or partner.
- Website build — see Be Built Sprint or Web Development.
- Ongoing brand application work (designs, social posts) — see Be Chosen retainer.
- Trademark filings — handled by your legal counsel; we provide all required filings-ready files.
How it runs
Timeline.
Week 1–2
Positioning + naming
4-hour workshop. Audience + differentiation locked. Naming exploration if needed.
Week 3–5
Identity exploration
3 visual directions presented. 1 picked. Refined into full identity system.
Week 6–8
Guidelines + handover
Full brand guidelines doc. Brand kit packaged. 60-min training session. Handover.
Common questions
About Startup Branding.
How do you decide if I need full Startup Branding vs the Brand Kit?
Brand Kit is right when you have a clear position + just need execution fast. Full Startup Branding is right when positioning itself is the question — you're not sure who you serve, what makes you different, what you should be called. Discovery call decides.
Do you do brand strategy without identity?
Yes — we sometimes run just the positioning workshop + written strategy as a standalone (₹1.25L). Useful if you have a designer but need the strategy work.
Will I own the assets?
Yes. All work is yours, in editable formats (Figma + Adobe). We don't hold IP.
Related
Read next.
Marketing is the work.
Digital is just our medium.
Ready to start Startup Branding?
30-min discovery call. We confirm fit, send the engagement letter inside 48 hours, and start work the week after.