VERTICAL · Ecommerce
Marketing for ecommerce brands.
We help ecommerce brands move from "running ads" to a system that compounds — search, AI engines, content, paid, lifecycle, all measured against revenue.
The bottleneck
What we hear from ecommerce clients.
Most Kerala ecom brands are stuck on a single channel — usually Meta — and CAC keeps climbing while conversion stays flat. The problem isn't the ad; it's the whole path.
- CAC keeps climbing month-on-month
- Returning customers don't return (no lifecycle automation)
- Product pages don't rank for buying-intent searches
- Ad creative refresh feels constant + expensive
- Sales spike + plateau cycles with no compound
Our approach
What we ship for ecommerce.
Conversion audit on day 1
Full Shopify / WooCommerce / Magento conversion audit — checkout flow, add-to-cart friction, mobile site speed, abandonment points, payment-gateway timing. Most Kerala stores ship with 6-12 fixable conversion leaks; the audit names them with screen-recorded evidence.
Server-side tracking (Meta CAPI + GA4 MP)
iOS 17+ tracking restrictions + cookie rejection kill 30-50% of standard pixel attribution. We rebuild conversion tracking server-side via Meta CAPI + GA4 Measurement Protocol so paid spend optimisation actually has data to optimise against.
Product schema — Product + Offer + Review + AggregateRating
Every product page gets full JSON-LD: Product with all the merchant-listing fields, Offer with price/availability/currency, Review + AggregateRating for products with ratings. Eligible for rich-result product cards in Google + AI-engine extraction.
Category-level SEO + faceted-search hygiene
Category pages get the SEO treatment (titles, meta, H1, content blocks, schema). Faceted-search URLs (color, size, price) get canonical tags + selective noindex so 10,000 facet combinations don't dilute crawl budget. The right answer for catalogues over 200 SKUs.
Email + WhatsApp lifecycle automation
Welcome series (3-5 emails), abandoned-cart recovery (2-3 touches, email + WhatsApp), post-purchase nurture (review request + cross-sell), win-back (30 / 60 / 90 day lapsed), VIP segmentation. The infrastructure that converts a one-time buyer into a 2.4× LTV customer.
Performance Marketing — Meta + Google + Snapchat / TikTok
Channel-matched to audience. Meta Advantage+ for cold prospecting, Google Shopping for high-intent search, TikTok for Gen-Z creative-led discovery, Snapchat for AR/festive seasonal. Creative refresh weekly during sprint, monthly thereafter.
Creative production — 6-10 per week
Static + video + carousel + UGC-style. Generated against the brand-asset library + product photography. Tested in batches; winners scaled into custom audiences. No creative starvation — the 'paid spend stops working after week 3' problem solved by sustained creative velocity.
AI search visibility (HEO for products)
Buyers ask ChatGPT "best [product category] under ₹X" or Perplexity "organic [product] India". We seed citations across Reddit, Quora, Indian-niche directories, comparison content, so AI engines have your brand in their answer set. The new top-of-funnel.
Unit-economics dashboard
Monthly review of CAC by channel + cohort, LTV by acquisition source, AOV trend, repeat-rate, contribution margin per order. The whole site is a unit-economics machine; the dashboard is the operating system.
Cart-recovery + WhatsApp commerce
WhatsApp Business API integrated with the store — order confirmations + shipping updates + delivery confirmation + post-delivery review request — all via WhatsApp. For India: 4-5× the open + response rate vs email. Recovers 15-25% of abandoned carts.
Influencer + UGC programmes
Kerala micro-influencer outreach (10K-100K followers, real engagement), UGC-style creator content for paid spend, ambassador programmes for recurring brands. Worked into the paid budget, not bolted on as a separate line item.
Marketplace expansion (Amazon / Flipkart / Meesho)
When margins allow: Amazon Seller Central setup, Flipkart listing optimisation, Meesho category placement, advertised products. Marketplaces ARE a channel — they're just one with different unit economics. We help model it before you commit.
Our process
How we deliver ecommerce marketing — sequenced for compounding effect.
- weeks 1-3
Conversion + tracking audit
Store walkthrough on every breakpoint, conversion-leak inventory, server-side tracking spec, current paid-spend efficiency baseline. Output: a 12-week roadmap with named CAC + AOV targets.
- weeks 3-6
Foundation
Server-side tracking via Meta CAPI + GA4 MP wired, Product schema across the catalogue, top-50 SKU page optimisation, email + WhatsApp lifecycle flows scripted + scheduled, baseline creative library shot.
- months 2-9
Performance + retention
Paid spend across the channel mix, weekly creative refresh, AI search citation seeding, cart-recovery automation running, monthly unit-economics review. CAC trajectory tracked against baseline.
- months 6-12
Compound + expand
Lapsed-customer reactivation, VIP segmentation, marketplace expansion where margins allow, influencer + UGC programmes, international expansion if applicable. The shift from acquisition-led to LTV-compound.
- ongoing
Optimise + scale
Monthly unit-economics review, channel-mix rebalancing, creative velocity check, cohort-LTV tracking, annual marketplace + paid-spend audit. The continuous tightening.
Why this matters
The economics of ecommerce marketing.
4×
typical organic-revenue uplift in 11 months for D2C brands holding ad spend flat
Source: Adsomia ecommerce engagements
30-50%
of standard Meta pixel attribution killed by iOS 17 + cookie rejection — recovered via server-side tracking
Source: Meta CAPI implementation studies
2.4×
LTV uplift when full lifecycle automation (welcome + cart recovery + win-back) ships vs paid-only
Source: Klaviyo D2C benchmark 2025
Typical engagement
How it usually starts.
Most ecom clients start with the Be Bought Sprint (90 days, ₹2.6L founding offer) to fix conversion + tracking + creative, then transition to a Performance Marketing retainer at ₹98K/mo for scale.
OUTCOME · CONVERSION
Be Bought.
Traffic is coming, but not enough of it turns into revenue. We rebuild your conversion engine — paid + organic + lifecycle — so cost-per-customer drops, not just cost-per-lead.
See Be Bought →
OUTCOME · VISIBILITY
Be Found.
Right-fit customers exist. They’re searching. They’re asking AI engines. They’re not finding you yet — we fix that, in 90 days.
See Be Found →
Common questions
About marketing for ecommerce.
Do you work with Shopify? WooCommerce? Magento?
All three. Shopify is most common; we have established workflows for it. WooCommerce + Magento we work case-by-case — usually with your existing dev team for any platform-specific changes. Custom-stack ecommerce (Next.js Commerce, custom React) we handle in-house.
What's a typical ad spend you'd recommend for an ecom brand?
Floor: ₹2L/month total across Meta + Google. Below that, the algorithms can't learn fast enough to optimise — you're feeding noise. Ceiling: depends on AOV and margin — we model your unit economics on the discovery call before recommending. The honest answer: more spend doesn't help if conversion + retention aren't fixed first.
Can you do SEO for a product catalogue with hundreds of SKUs?
Yes — we work in templates. Category pages get full SEO + schema treatment; individual product pages get optimised at template level + the top 50 SKUs get individual attention. Templated approach is the only way SEO works for catalogues over 200 SKUs. Faceted-search URLs get canonical + selective noindex so 10,000 facet combinations don't burn crawl budget.
Do you handle creative production for ads?
Yes — included in the sprint. 6-10 creatives in week 1, refreshed weekly during sprint and monthly thereafter. Static + video + carousel + UGC-style. We use your product photography + brand assets; we shoot supplementary content via the Content & Visual cluster when needed.
What about cart abandonment + WhatsApp commerce?
WhatsApp Business API integrated with the store — order confirmations, shipping updates, delivery confirmation, post-delivery review request, all via WhatsApp. India response rates are 4-5× email. Cart-recovery automation typically recovers 15-25% of abandoned carts.
Should we sell on Amazon / Flipkart / Meesho too?
Depends on margin. Marketplaces are a real channel but with structurally different unit economics — fees, fulfilment, customer-relationship loss. We model it before you commit. For some brands (mass-market, lower AOV) marketplaces are essential; for others (high-AOV, brand-led) they erode direct-to-consumer margins.
How does AI search (HEO) actually drive ecom revenue?
Buyers increasingly ask ChatGPT or Perplexity "best [product category] under ₹X" or "organic [product] India". Cited brands enter the consideration set; uncited ones don't. We seed citations across Reddit, Quora, Indian-niche directories, comparison content, so AI engines have your brand in their answer set. New top-of-funnel.
Can you scale beyond Kerala into pan-India + international?
Yes. We've shipped programmes targeting pan-India D2C + Gulf + UK markets. The methodology is the same; the channel mix shifts (Meta strong globally, WhatsApp strong India + Gulf + LatAm, TikTok strong US + Gen-Z). International SEO with hreflang where multi-market, currency display, region-aware ad creative.
Related
Read next.
Marketing is the work.
Digital is just our medium.
Want to talk about your ecommerce business?
30-min discovery call. We listen first, scope inside 48 hours, ship the first deliverable within 14 days.