Clusters · Topical authority by category
Adsomia's blog, organised by depth.
Six topical clusters across HEO, ecommerce, hotels, healthcare, real estate, and restaurants. Each cluster has a cornerstone post you should read first, then supporting posts that go deeper. All 41 posts queued, publishing through 2026.
Cluster · 8 posts · AI search era
HEO — Hybrid Engine Optimisation
HEO unifies SEO + GEO + AEO. This cluster covers everything from baseline AI engine tests to schema patterns LLMs actually read. Read these in order if you're starting from scratch.
0 of 8 publishedOpen clusterCluster · 7 posts · Kerala D2C
Ecommerce SEO
Schema-led, conversion-tested, platform-aware ecommerce SEO. Built for Shopify, WooCommerce, and Magento stores selling to NRI + domestic Kerala buyers.
0 of 7 publishedOpen clusterCluster · 7 posts · Direct booking
Hospitality (Hotels)
Hotels keep ~96% of revenue from direct bookings vs ~82% from OTAs. This cluster is the marketing programme that closes that gap — schema, brand, content, paid, reviews.
0 of 7 publishedOpen clusterCluster · 7 posts · ASCI + NMC + YMYL
Healthcare marketing
ASCI, NMC, Drugs & Cosmetics Act, YMYL — Indian healthcare marketing has more compliance overhead than any other vertical. This cluster maps the rules and the strategies that work inside them.
0 of 7 publishedOpen clusterCluster · 6 posts · NRI + RERA
Real estate marketing
Kerala has a built-in real estate advantage: a massive NRI investor base in the GCC. This cluster covers RERA-compliant marketing, video-led builder programmes, and qualified-lead architecture.
0 of 6 publishedOpen clusterCluster · 6 posts · Direct order
Restaurant marketing
Zomato + Swiggy collectively charge Kerala restaurants 20-35% per order. This cluster is the direct-order playbook — brand SEO, local pack, festival campaigns, loyalty.
0 of 6 publishedOpen cluster