Adsomia's blog, organised by depth.

Six topical clusters across HEO, ecommerce, hotels, healthcare, real estate, and restaurants. Each cluster has a cornerstone post you should read first, then supporting posts that go deeper. All 41 posts queued, publishing through 2026.

• Cluster · 8 posts · AI search era

  HEO — Hybrid Engine Optimisation

  HEO unifies SEO + GEO + AEO. This cluster covers everything from baseline AI engine tests to schema patterns LLMs actually read. Read these in order if you're starting from scratch.

  0 of 8 publishedOpen cluster →

• Cluster · 7 posts · Kerala D2C

  Ecommerce SEO

  Schema-led, conversion-tested, platform-aware ecommerce SEO. Built for Shopify, WooCommerce, and Magento stores selling to NRI + domestic Kerala buyers.

  0 of 7 publishedOpen cluster →

• Cluster · 7 posts · Direct booking

  Hospitality (Hotels)

  Hotels keep ~96% of revenue from direct bookings vs ~82% from OTAs. This cluster is the marketing programme that closes that gap — schema, brand, content, paid, reviews.

  0 of 7 publishedOpen cluster →

• Cluster · 7 posts · ASCI + NMC + YMYL

  Healthcare marketing

  ASCI, NMC, Drugs & Cosmetics Act, YMYL — Indian healthcare marketing has more compliance overhead than any other vertical. This cluster maps the rules and the strategies that work inside them.

  0 of 7 publishedOpen cluster →

• Cluster · 6 posts · NRI + RERA

  Real estate marketing

  Kerala has a built-in real estate advantage: a massive NRI investor base in the GCC. This cluster covers RERA-compliant marketing, video-led builder programmes, and qualified-lead architecture.

  0 of 6 publishedOpen cluster →

• Cluster · 6 posts · Direct order

  Restaurant marketing

  Zomato + Swiggy collectively charge Kerala restaurants 20-35% per order. This cluster is the direct-order playbook — brand SEO, local pack, festival campaigns, loyalty.

  0 of 6 publishedOpen cluster →