CornerstonePlanned
Restaurant digital marketing in Kerala: the direct-order playbook
Cornerstone — full direct-order marketing playbook for Kerala restaurants.
informational
Coming soonCluster · 6 posts · Direct order
Restaurant marketing that takes back what aggregators take.
Zomato + Swiggy collectively charge Kerala restaurants 20-35% per order. This cluster is the direct-order playbook — brand SEO, local pack, festival campaigns, loyalty.
Why this cluster exists
Aggregator commissions of 20-35% are the single biggest operational cost most Kerala restaurants face after raw materials. The fix isn't abandoning aggregators — it's growing direct orders alongside them so the aggregator share goes from 80% to 50%, not 100% to 0.
Start here
More in this cluster.
- Planned
How to cut Zomato/Swiggy commission dependency
how to
Coming soon - Planned
Restaurant local SEO: GBP, reviews, menu schema
how to
Coming soon - Planned
Cloud kitchen marketing in Kerala: a different game
informational
Coming soon - Planned
Festival-season restaurant campaigns: Onam, Vishu, Christmas, Eid
how to
Coming soon - Planned
Restaurant reputation management for Kerala F&B
how to
Coming soon
Want this applied to your business?
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