CornerstonePlanned
What is HEO? The complete guide to Hybrid Engine Optimisation for Indian brands
The cornerstone — define HEO, why it exists, who needs it, how it differs from SEO.
informational
Coming soonCluster · 8 posts · AI search era
How brands earn citations in Google + ChatGPT + Perplexity together.
HEO unifies SEO + GEO + AEO. This cluster covers everything from baseline AI engine tests to schema patterns LLMs actually read. Read these in order if you're starting from scratch.
Why a HEO cluster exists
AI search citations and Google rankings are now two halves of the same job. Splitting them across 'SEO' and 'AI marketing' silos creates duplicate work, conflicting recommendations, and gaps that competitors fill. The HEO cluster maps the unified discipline.
Start here
More in this cluster.
- Planned
GEO vs SEO vs AEO: how they differ and why you need all three
informational
Coming soon - Planned
How to get cited by ChatGPT in 2026: 7 tactics that work
how to
Coming soon - Planned
Perplexity AI for marketers: how to earn citations and track visibility
how to
Coming soon - Planned
Schema.org for AI engines: markup that LLMs actually read
how to
Coming soon - Planned
Voice search optimisation in 2026: speakable schema and beyond
how to
Coming soon - Planned
How AI Overviews changed SEO forever — and what to do about it
informational
Coming soon - Planned
Tracking AI visibility: tools, metrics, and methodologies
how to
Coming soon
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