CornerstonePlanned
Hotel digital marketing in Kerala: the direct booking playbook
Cornerstone — full direct booking marketing playbook for Kerala hotels.
informational
Coming soonCluster · 7 posts · Direct booking
Direct bookings beat OTA bookings every time you market right.
Hotels keep ~96% of revenue from direct bookings vs ~82% from OTAs. This cluster is the marketing programme that closes that gap — schema, brand, content, paid, reviews.
Why this cluster exists
Booking.com, MakeMyTrip, and Goibibo collectively take 15-30% of every hotel's revenue when they could be keeping ~96%. The maths says marketing your own brand is the highest-margin work in hospitality. This cluster is how to do it.
Start here
More in this cluster.
- Planned
How to cut OTA commission: a 9-month plan
how to
Coming soon - Planned
Hotel SEO schema: HotelStay, Room, AggregateRating setup
how to
Coming soon - Planned
Hotel brand search recapture: outranking Booking.com for your own name
how to
Coming soon - Planned
GCC NRI hotel marketing: targeting Kerala diaspora buyers
informational
Coming soon - Planned
Hotel reputation management: reviews, recovery, reach
how to
Coming soon - Planned
Direct booking incentives: what works in 2026
how to
Coming soon
Want this applied to your business?
We can run a programme based on what you read here. Send us your situation in 2-3 lines and we'll come back with a free 30-minute audit + a sequenced 90-day plan.
