Industries · Ecommerce SEO
Ecommerce that gets found, not just built.
Most Kerala ecommerce stores look beautiful and rank nowhere. Adsomia builds ecommerce SEO into your store from day one — Shopify or WooCommerce, schema-led, performance-tested. Made for D2C brands ready to scale.
Built-in beats retrofitted by 10×.
Most ecommerce SEO is bolted on after launch — added once traffic plateaus, treated as a "fix it" project. We don't. Adsomia is a Kerala digital marketing brand that builds SEO architecture into your store before the first product line is added. The data is brutal — retrofitting ecommerce SEO costs about ten times what building it in costs, and rarely catches up to the brands that did it right from the start.
What our ecommerce SEO programme covers
Twelve work streams across technical, content, and platform-specific SEO. Adjusted to whatever you're already running — Shopify, WooCommerce, Magento, custom.
Platform-specific technical SEO
Shopify URL structure fixes, WooCommerce permalink optimisation, schema markup automation, sitemap and robots.txt configuration tuned to your platform's quirks.
Product page schema (rich-result-eligible)
Product, Offer, AggregateRating, Review schema on every product page. Eligibility for the rich result that puts star ratings and price ranges directly in Google search.
Category & collection page architecture
Each category becomes a topical authority page — proper H1/H2 structure, category-specific filters, breadcrumbs schema, faceted-navigation handling that doesn't dilute crawl budget.
Buyer-intent keyword research
Mapping the actual Indian ecommerce search vocabulary — generic, branded, transactional, and long-tail. Keyword cluster per category.
Content commerce — buying guides + comparisons
Top-of-funnel content that pre-sells products before Google ever sees them as a transactional query. The "best [X] under [price]" content ecommerce buyers actually search for.
Internal linking + faceted navigation
Category-to-category, product-to-product, blog-to-product flows that distribute authority instead of fragmenting it.
Out-of-stock + discontinued-product handling
Permanent redirects, Schema.org `discontinued`, hidden-from-Google patterns. The single biggest ecommerce SEO mistake we see — products that quietly poison crawl budget.
International SEO when you sell beyond Kerala
Hreflang for India / GCC / NRI markets. Currency formatting in metadata. Geo-targeted content variants.
Site speed + Core Web Vitals (built into the theme)
LCP under 2.5s, INP under 200ms, CLS under 0.1 — measured on actual product pages, not the homepage.
Trust signals + transparent shipping/returns content
Returns policy, shipping rate calculators, FAQ content schema-tagged. The pages that earn ranking AND prevent cart abandonment.
Reviews collection + display (with schema)
Product reviews integrated with structured data. Three things at once: trust, content depth, rich-snippet eligibility.
Performance dashboards + monthly reporting
Search Console + GA4 ecommerce reports + a custom view of organic-attributed revenue. You see what's working, by category and product.
Our process — five stages, sequenced for compounding effect
We don't run all twelve work streams at once. Sequencing matters more than completeness in ecommerce SEO — the wrong order wastes 30% of the work.
- 01
Audit & architecture (weeks 1-3)
Full technical audit of your current store. Crawl analysis, schema audit, site speed measurement, internal-linking map, competitor benchmark. Outputs a prioritised fix list and an architectural redesign if needed.
- 02
Foundation fixes (weeks 4-8)
The platform-specific technical work — URL structures, schema, sitemap, robots, canonicals. Done first because everything downstream rides on the foundation.
- 03
Category clustering (weeks 6-12)
Category and collection pages rebuilt as topical authority pages. Internal linking restructured. Buyer-intent keywords mapped. This is where rankings start moving.
- 04
Content commerce ramp (months 3-9)
Buying guides, comparison content, top-of-funnel articles. The traffic compounds from here — informational queries that lead to product pages with intent.
- 05
Optimise + scale (ongoing)
A/B test product page schema, expand winning categories, kill underperforming. Monthly reports tied to organic-attributed revenue.
What ecommerce SEO actually moves
230%
average organic traffic growth on D2C clients in 12 months
3.4×
improvement in organic-attributed revenue per session
8 weeks
typical timeline from audit to first ranking-position movement
Frequently asked questions
Both — and Magento, BigCommerce, and custom platforms when needed. Shopify is easier to manage but has rigid URL structures; WooCommerce gives full control but needs more technical care. We tune the SEO programme to whichever platform you're already on; we don't push migration unless it's the right call for your business reasons.
Ready to make your store findable?
Send us your store URL — we'll send back a free 30-minute ecommerce SEO audit. Three biggest issues, sample fix prioritisation, ranking projection. No commitment.
